India’s favourite fashion destination – Lifestyle – has always worked towards empowering girls through fashion and style. The launch of #GingerCampusSquad, which is a first-of-its-kind project in the country, is the latest initiative by Lifestyle! This is a college-focussed programme that aims to build a community of girls to further the brand Ginger’s message – #ImperfectlyPerfect – amongst their peers. Now, all you fashionable young girls out there, you can join the coolest squad in the country, and be a part of the most happening campus programme in town!
Join the cool community
Ginger by Lifestyle has launched the #GingerCampusSquad in association with POPxo, for the fashionable youth of the country. Girls from all over India can be a part of this fun programme, as a part of which, they can represent the brand by sharing their favourite sartorial moments from daily campus life on Lifestyle’s, POPxo’s and their own social media profiles. Valid for women residents of India who are above 18 years of age who can represent their college, registering for this programme can get you a chance to be featured on the social media platforms or Lifestyle or POPxo, and even win exciting goodies! To become a part of the #GingerCampusSquad, click here: https://goo.gl/7nh4rg.
Celebrate being #ImperfectlyPerfect
Ginger looks towards organizing events to spread the word about its ideology, #ImperfectlyPerfect, and the girls who are a part of the #GingerCampusSquad can lead or participate in these events. These girls will be a community of college ambassadors who will, together, celebrate who they are and flaunt their #ImperfectlyPerfect personalities in style! Ginger is a brand that targets such young women who love themselves, just as they are, and refuse to be dictated by social norms, standards or judgements. So, here’s your chance to be a part of this cool, confident and chic gang of girls who stand for the Ginger ideology.
The Delhi event
The #GingerCampusSquad recently came to Delhi, in association with POPxo, and was attended by girls from various colleges from the city along with one of India’s top fashion and lifestyle influencer, Sejal Kumar. The highlight of the event was the masterclass with the social media icon, Sejal, who shared her journey and tryst with the profession along with some of her all time “go-to” style tips from the latest spring-summer collection by Ginger. The event was also attended by most of New Delhi’s prominent fashion & lifestyle bloggers who extended their support to this cool initiative. Talking about the campaign, Sejal Kumar, said, “I am overwhelmed to be a part of the #GingerCampusSquad campaign. It’s incredible that Lifestyle has launched such a distinctive initiative for young, aspiring girls, motivating them to celebrate their individuality and giving them an opportunity to connect and come together to be a positive influence amongst their peers. I have always loved Ginger as a brand owing to its super edgy collection. I hope to see this venture grow and keep motivating young women all over.”