Lifestyle has always worked towards, not only the latest trends in fashion, but also the empowerment of girls through fashion and style. The launch of the exciting #GingerCampusSquad, in association with POPxo, is their latest initiative for the fashionable contemporary girls of the country. This is a college-focussed programme that aims to build a community of girls to further the brand Ginger’s message – #ImperfectlyPerfect – amongst their peers. The #GingerCampusSquad has already held exciting events in three of India’s coolest cosmopolitan cities – Bangalore, Delhi & Mumbai. So, if you haven’t joined this cool squad already, it’s high time you be a part of the most happening campus programme in town!
The first event took place in Bangalore with the participation of a whole bunch of excited young fashionistas. Held in one of the coolest eateries in town – Lady Baga – the event saw fun games, good food and styling sessions by sassy fashion & lifestyle blogger Kritika Khurana. The girls were urged to embrace their #ImperfectlyPerfect style personas and share about their everyday fashion challenges & how to overcome them! The
launch saw the congregation of girls from various colleges who put a refreshing spin
on ‘squad goals’ empowering each other by celebrating their quirks, the differences, that makes every girl unique, distinctive and #ImperfectlyPerfect.
The Delhi event was a huge success and was held at Café Tesu with a bunch of the most awesome young style divas! These girls are a community of college ambassadors who, together, celebrate who they are and flaunt their #ImperfectlyPerfect personalities in style! The highlight of the event was the masterclass with the social media icon, Sejal Kumar, who shared her journey and tryst with the profession along with some of her all time “go-to” style tips from the latest spring-summer collection by Ginger. Renowned fashion bloggers & influencers from the city also attended the event to extent their support for this fashionable cause.
The fashionable city of Mumbai witnessed the Ginger Campus Squad launch at the boho restaurant Lady Baga. The event brought together a whole bunch of girls from various Mumbai colleges along with one of India’s top fashion and lifestyle influencer, Riya Jain of Caught In A Cuff, who graced the event. It was an engaging & interactive event, with fun photobooths, exciting contests, and a style masterclass with Riya who shared about her blogging journey, gave go-to style tips, and picked some favorites from the latest Ginger SS ’18 collection! This fun event helped in motivating these young girls to celebrate their individuality and giving them an opportunity to connect and come together to be a positive influence amongst their peers!
One can become a part of the #GingerCampusSquad, by clicking on the following link and participating: https://www.lifestylestores.com/GingerCampusSquad
Available at Lifestyle stores across the country and at www.lifestylestores.com, Ginger continues to reflect the bold, funky and fearless sense of style of young girls at affordable prices. Denims are priced at Rs. 799 onwards and tees are priced at Rs. 399 onwards.
So, join today, be a part of the #GingerCampusSquad and celebrate being #ImperfectlyPerfect!